OUR PLATFORM
Making the Complex Insightful
WHOLISTIC
Covers entire gamut of data lifecycle from Ingestion, Storage, Data Management to Use Case and Analyticsbased Insights.
FLEXIBLE
Can Plug into customer’s existing data lake or infrastructure to build and provide intelligence catering to end use case.
SCALABLE
Supports efficient and effective massification of use cases using open source tecchnologies and no vender dependencies.
CEMplfi Data Collector
Data
Visualization
Layer
Dashboards
GIS
Charts & Graphs
Data Analytics & Intelligence Layer
Data Exploration
Ml Modelling
Advanced Analytics
Data Ingestion & Management layer
Data Munging
Data Aggregation
Data Transformation
Open-Source BI with map visualization, high adaptable with leading off the shelf BI tools
Network
Models
Repository of models for Network Anomaly Detection, Network RCA, SON, Network Planning, Drive-less Route Performance.
Customer
Models
Repository of models for Customer CEI, Churn, Degrowth, Upsell etc. Location-based models for Home, Work, Commute, Other
Network
Models
CEMplFi data collector Ingests data directly from end point devices like CPEs/SMs/APs. Deployed in Tier 1 operator with 250+k Devices
Customer
Models
Data ingestion from various internal and external data sources. Deployed in Tier 1 operator with 350+ M customers.
Cemtics team has in-depth knowledge of multitudes of telecom data sources and has ability to ingest the required data into the CEMplFi platform.
CUSTOMER DATA PLATFORM
A comprehensive & scalable feature-rich customer repository empowering CSP’s to assimilate data from multiple touch points thereby enabling AI based solutions to improve customer experience , increase customer retention & enhancing Customer Life time value (CLTV).
Call & Usage Record
Mobile Application
C.R.M.
CroudSourced
Network OSS
Call Probes
CDP FEATURE REPOSITORY
CDP Features
Algorithm Output
CLTV Suite
Customer Experience GIS
Customer Analytics suite
Location Algorithm
Machine Learning Algorithm
AI-ML Model repository
KEY FEATURES
Technology flexibility
Leverages Open-source technology & adaptable to CSPs stack for optimizing CSPs TCO
Scalability
Massification of use cases at scale & enhanced performance using CEMpliFis intelligent data structures
SQL / No SQL Hybrid
Data agnostic , Supports various database options.
Cloud Ready
Built from the ground to be cloud ready.
Intelligent Modules
AI based modules for customer , device , network and location analytics
Created by experts
Created by team with decades of experience handling big data and telecom analytics
Modular & Customizable Reporting
UI built using Angular with and GIS / Map interface. Easy integration with popular BI tools like Tableau/ Power BI
5G & IOT Ready
Flexible Framework to ingest IOT data and connected device data from 5G Private network ecosystem
KEY FEATURES
Data Management
Ability to register and manager devices
Horizontal Scalability
Number of devices supported increase linearly as new servers are added in clustering mode.
SQL / No SQL Hybrid
Supports various database options
Cloud Ready
Built from the ground to be cloud ready.
Intelligence network management
Modules to detect anomalies and apply custom logic for self healing
Created by experts
Created by team with decades of experience handling NRT analytics and self optimizing networks
Modular / Customizable Reporting
UI built using Angular with an optional GIS (map) interface. Easy integration with popular BI tools
IOT Ready
Flexible Framework to ingest IOT data
KEY FEATURES
Deep Customer Insights
Discerning Customer usage, experience and behavioral insights by dissecting customer (subscriber) patterns across data sources like network probes, call trace data, call & data records, CRM & OSS.
AI/ML Model Repository
Pre trained AI/ML model for customer location and deep experience insights catering to CSPs problem scenarios. ML Algorithms further help in enhancing CDP features.
Scalable
Highly scalable solution supporting millions of customer (subscriber) features and dimensions. Compatible with CSPs cloud and Big Data ecosystem.
Multiple Stakeholder Support
CDP and its reporting suite is employable across cross section of teams from CXOs to analysts to marketing stakeholders.
Multiple problem Scenarios Appli.
Can apply to range of problem statements faced by business teams from Churn, Degrowth & NPS analytics, , Retention & Upsell campaigns.
EXTERNAL DATA MONETIZATION
Cemtics EDM platform turns raw anonymized mobile data into valuable spatial consumer insights for businesses in all industry groups
Call Trace & Probes
Mobile Application
C.R.M.
CroudSourced
Call & Usage Record
Web Sourced Data
Call Trace & Probes
Footfall Analysis
Customer Discovery
Mobility Patterns
Catchment Analytics
Map Based Insights
Insight Reports & Charts
KEY FEATURES
GIS at Scale
• Open-Source Big data
Platform
• Spatial/ Non-Spatial Data
Location Based Analytics
• Location Exploration
• Location Intelligence
• Geo Marketing
• Commute Analytics
Interactive Visualization
• Dashboarding
• Slicing and Dicing
• Heat Maps at different
Granularity
Flexible User Management
• Subscription based feature
access
• Role based User
Management
Upsell to different Industries & Businesses
• Retail Business
• Tourism
• Financial Institutions
• Event planning
• Commute planning
Location Exploration
• Footfall / Visitors in a specific geographical area
Location Intelligence
• Demographic of population in target area (Gender, Age)
Consumer visit patterns
• Day of week, Time of day
Consumer Shopping Inter.
• ARPU
• Foodie, Gamer, traveler, etc
Cemtics leverages its CEMplifi platform by adding a CEMpliFi data collection engine that can connect to millions of devices and ingest data in near real time.
CEMplifi Data Collector
CEMplifi Data Collector
Devices
Plethora of CPEs, Routers, APs
SNMP SSH HTTP MQTT*
Device Communication Layer
- Scheduled
- Near real Time
- On Demand
Data Management Layer
Data Management & Routing
Configuration Management
Device Management
Business Intelligence Layer
Rules Engine
Anomaly Detection
& Correlation
Machine Learning
Algos for RCA
Business Insights Suite
Analytics Suite | Alerting & RCA
Root Cause Analysis
AI based root cause analysis engine to proactively identify, analyze and resolve critical performance and operational issues in the network.
Customer & Network Data
Anomaly Detection & RCA engine
Presentation Layer
Network OSS
Call Probes
Call & Usage Record
CroudSourced
CEMpliFi
Data Collector
• Streaming Data
• Batch files
Patterns and Insights
RCA & Categorization
Deep dive & Recomm.
KEY FEATURES
Vendor Agnostic
Runs on customer and network data irrespective of NEP, Vendor
Near Real time
Near real time processing with RCA for dynamic events like traffic spikes, availability & alarms
Big Data Compatible
Scalable on CSPs big data ecosystem supporting voluminous event-based data from Call trace,Inventory & Performance management
Multi dimension capable
Can be run on data aggregated and KPIs aggregated across key dimensions needed for CSPs business problem
Unified NMS
End Devices
Data Collector
Near Real time data
collection
Data storage, Transformation,
Analytics engines
Self Healing
Alerting
